A rebrand is exciting. New colors, a new logo, maybe even a new name. But one of the most visible, tangible pieces of a rebrand is your signage. It's the physical representation of your new identity, and getting it right is critical.
Start with a Signage Audit
Before you order anything new, take stock of what you have. How many signs need updating? Where are they located? What condition are they in? A thorough audit helps you budget accurately and prioritize the rollout.
Coordinate Timing
Your signage should go up in sync with your broader rebrand launch. Nothing confuses customers more than seeing a new logo online but the old one on the building. Plan your sign installation around your launch date.
Work with Your Sign Partner Early
The earlier you bring your sign company into the conversation, the smoother the process. We can advise on material choices, code compliance, and realistic timelines before you finalize your designs.
Maintain Consistency Across Locations
If you have multiple locations, ensure every sign is updated consistently. Different vendors at different locations can lead to color mismatches, font variations, and inconsistent quality.
Don't Forget Interior Signage
Lobby signs, wayfinding, door graphics, and wall displays all need to reflect your new brand. These interior touchpoints reinforce your identity for every visitor.
Let's talk about your signage needs.
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